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How to Capitalize on the Millennial Workforce

By Ashleigh Rothhammer, sales and marketing consultant in Denver, Colorado. Ashleigh is a millennial mother, boss and WIFS advocate.

Millennials grew up in an era of electronic stimulation, digital entertainment and immediate satisfaction. These three environments have created adventurous, technologically savvy and highly emotional workers. Learning to work with and learn from millennials isn’t just healthy, it’s crucial for success.

Working with millennials comes with a learning curve. Let’s be candid, baby boomers and Gen Xers don’t always have the best impression of this group as thought leaders. That is understandable. Rule following, formality and ladder climbing are not their core values. These ideals have been replaced with technology, innovation, education and socially benevolent principles. Regardless, there is a lot that each generation can learn from the other. Let’s take a deeper look at these core values.

Technology

Millennials are all about technological literacy. They crave new and improved ways to accomplish tasks with little effort. They also adapt to new technology very quickly. Harness these skills to help others in your company who are slow to adapt or struggle with technology. This collaborative approach will lead to stronger inter-company communication while ensuring your company is utilizing technology for success.

Multi-Tasking

Let’s talk multi-tasking. Juggling multiple projects, emails, conversations and ideas simultaneously are the millennials’ craft. At home, they frequently stream the latest Netflix series on a tablet while checking social media updates on a smartphone. Millennials can work on several different projects at once, all while being able to provide updates and overviews in an instant. Just like your computer browser, the mind of a millennial can operate with multiple open tabs. Don’t be afraid to collaborate and brainstorm on multiple issues during one meeting. Keep them engaged and you’ll reap the rewards.

Team Players

Although fiercely independent, this generation is known for working well in group settings. Millennials frequently use their expansive social network to seek feedback and discuss ideas. Their social ability gives them a leg up on brainstorming and teamwork. Ensure they have a voice in a collaborative process and they’ll reward you with out-of-the-box ideas that will propel your business into the next stratosphere of success.
Digital Networkers
Millennials have a networking system unlike any before. They’ve been leveraging social media to build relationships since they were pre-teens. The phenomenon of meeting anyone you want whenever you want is their norm, regardless of whether or not they have met IRL (that’s tech speak for in real life.) Older generations can be uncomfortable with the idea of working with someone they have never actually met face-to-face. But it’s important to capitalize on these relationships. This is where business is headed, and those contacts can be important for recruiting, brainstorming and selling.

Research shows that 75,000,000 millennials have or will be joining the workforce. Don’t be the last to learn and grow from these individual and brilliant business professionals (source needed). A successful workplace incorporates all generations and values each one’s skills and strengths. Consider pairing a veteran employee with a Millennial on a project. Make sure important office communication is disseminated in a variety of ways that includes technology. Most importantly, make sure Millennials feel empowered. Allow them to share their technological expertise. Watch, ask, learn and reap the benefits.

10 Newbie Tips To Create Your Dream Email List!

Email marketing is a huge trending topic. Growing your list, getting subscribers, making them feel wanted and taken care of; then figuring out how to sell your own stuff to them – it’s taken me years of trial and error and experimentation to get it all down.

However, I am going to give you my top 10 TIPS to start this list and keep this going and going and going…

Let’s get started, today! Time is money and money is time so start using the hacks to get the ball rolling.

Overall – Your contacts are your lifeline, and your lifeline is your business.  This lifeline is continually churning, growing, and depleting over and over again.  The best practice is to nourish this list.  Like a plant, give it the right amount water and sunlight and watch it grow. With your list, the more quality care you give it, the more it will grow into something that can evolve consistently.  It is a very delicate balance and can be thrown off quickly.  The worth of your list continues to grow with the more valuable content that you deliver to it.  QuoteShark can help deliver that content on a monthly or even weekly basis.  It is important to partner with a firm that has a good reputation of trust and results. You need to know your business – how to calculate profits with your niche product, all the while letting a trusted partner to provide the marketing parameters, their niche, to do so.

TIP 1: Landing pages

Landing pages are absolutely necessary.  There is a different between getting people to see your valuable content and actually getting their information to add to your list.  A good place to get landing pages for a good price is Instapage.  They will build your landing page, you can customize your qualifiers and this tool will give you analytics.  You can also bridge the leads that come in to go right into your CRM seamlessly to save you time.  This is the first step in the process of growing an email list.

TIP 2: Content

CONTENT, CONTENT, CONTENT!!! I cannot say that enough.  Writing is hard if it does not come to you first hand.  It takes time, research, time, more research, creativity, time and more time. But in the end, content marketing works!  Content marketing is the practice of creating, publishing and sharing content with the goal of building the reputation and visibility of your brand.  You write to share your knowledge in a world where knowledge is consumed like a Golden Retriever eating, well anything.  People will read what you put out there.  So make sure it is good, true and provides value.  You can get help with content through QuoteShark as well, but if you want to do it on your own, do yourself a favor and upgrade to premium on LinkedIn.  You can publish your own blog on Pulse for your network to see.

premium-and-pulse

TIP 3: Have a CALL TO ACTION

If you read this and your opt in button still says “submit” you just lost at email marketing. Just kidding, I f love you and I will tell you gently why you need to change it. Because “submit” is boring and “Sign up” is NOT a call to action. You need to tell people why they need to join your club.  How will they benefit? How will it affect their company? How will it get them more sales? You need to have a CALL TO ACTION that is specific, enticing, and fun. Okay it doesn’t have to be fun but it should speak directly to your ideal client and refer to what they’ll get.

Here are some examples of what I mean:

How about an exciting “HELL YEA!”, which instantly makes you want in.

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Or this one from Insurance Forums – they use the word “FREE” as it implies that it is no strings attached.  You get it, read it, learn it and apply it.

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TIP 4: Multiple OPT-INS

You should have an opt-in form on every page of your website as well as in headers and footers of your eNewsletters and emails.  You want it visible.  So much that people see it 3-5 times when they visit you or see your email.  Use a pop-up!! Research from eConsultancy shows that a typical overlay pop-up can increase opt-ins by up to 400 percent, and most other Internet marketers will agree to the effectiveness of this opt-in strategy.  Share your opt-in value add via social media as well. Use all avenues to get people to opt-in. This includes using your sphere, referrals, and then your referrals sphere.  It is a ripple effect of sorts.

ripple

TIP 5: Tease-Gate

Only give so much away.  If you have an eBook – give the first 15 pages. Amazon and iBooks do this all of the time.  Then they have to sign up to get the rest.  Or you can make it funny. Either way, the goal is for people to join so you have an audience to send something to.  If you are putting out valuable content, this should happen automatically the more you are publishing your knowledge.

TIP 6: Go on a PODCAST

Podcasts develop influential relationships.  It helps you share your story and talk to your audience.  Not only do they position you as the EXPERT in your field but it is the best way to gain authority.  Podcasts can open up doors to opportunities to speak to large crowds of people looking for your services, it can build relationships and create affiliate marketing.  Overall there is no downside to partaking in podcasts unless you have no idea what you are talking about.

TIP 7: LEAD MAGNETS

Using lead magnets is basically email building on steroids. More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure yet your offer is what they need.  It takes time to build trust, instill confidence and build a relationship.

A lead magnet is a (free) offer you make to get visitors’ email addresses. Some examples of lead magnets are content downloads, an eBook, a one-page marketing piece, current updates on news in the industry, a mailer (physical book to be sent out) and even a gift card for entering a drawing.  Here is an example of a good one:

https://www.quoteshark.net/millennial-marketing-insurance-agencies

The lead form – is very important – it needs to look good, attractive and have the correct number of qualifiers.  The rule is – the less number of qualifiers = the more leads = less quality (more tire kickers).  The more specific and quantifiable qualifiers = less leads = but better quality.  It is a fine balance and is usually good to consult someone on the creation of the offer, landing page and assistance of qualifiers.

ACTION 8: WIDGETS

Awe, good ‘old social media! You have gotta love how many types of social media there are out there.  The bottom line is that the majority of people out there are not going to call you.  They are going to browse the web, search forums, look at ratings, and link, tweet, or snapchat with someone before they physically step inside your office.  Studies prove that 100 people will look at your site for every 1 that comes into your office.  With that said, it is importante to have these widgets listed everywhere! I am talking about website, email, social media to social media, etc.  EVERYWHERE!!!!

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ACTION 9: PAID ADVERTISEMENTS

Come on you don’t need those “fraps” or “PSL’s” all week long.  Give it up for some home brew and spend that money to make money.  I once did a campaign for a non-profit.  We put up $50 for one month and got over 3,000 Facebook likes.  Then again, that was a non-profit but still.  Facebook is a great place to drop some dough for some likes.  You can get pretty specific here as well whether it be geographically, keyword specific, interest specific, etc.  You can also control how much spend you have and how long.  This will determine how aggressive the campaign is to your audience.  QuoteShark can also help with this.  We have a specific social media package that encompasses three mediums and focuses on getting you the highest quality “likes” from your target market.

ACTION 10: Ask others to share your posts!

*If you enjoyed 10 Newbie Tips to Create Your Dream Email List, would you mind helping me out by sharing it?  I can’t thank you enough, no, seriously, YOU ARE AWESOME! *

Break into those other spheres by shares and likes.  What is the worst that can happen, a “NO”? Well, what does no mean??? “Next Opportunity”!

 

 

Millennials – the Latest and Greatest Market!

images“Millennials, you say?” “Nah, they don’t need life insurance” or “they are not my target” or “they don’t have the wealth needed to purchase investments”…

This is what I hear daily while talking to advisors.  The overcast of working with this generation is nothing but stormy.  I am not sure if people don’t want to learn the new way to communicate with this generation or don’t want to deal with the differences of people and expectations that Millennials are.

Generation Y, is the new marketplace.  They are the consumers of today.  With towering numbers, thus surpassing baby boomers, they are controlling over $200 billion of our direct purchasing power.  That is intense.  I don’t care what vertical you are in, this generation is becoming our target market, whether you like it or not.

Now that we know this, the next step is to find out how they like to be sold.  The answer is…. CONTENT.  Millennials are online, whether it be phone, tablet, computer or smart watch, at least 25 hours a week.  These hours are spent looking at websites, checking reviews of a product and looking up education content related to their upcoming purchases and investments.  Ultimately, what I am saying is that if you have not started your website, SEO, social media and email campaigns, you have fallen behind the majority of marketing and sales professionals. If you are still using traditional advertising and strategies, you very much could be ignored, avoided or even blocked, not once or twice, but all day, every day.

With that said, you have to be able to adapt and change to the world that is now.  Millennials are more educated, they know more about the “NOW Communication” and they are not slowing down for you to catch up.  So, you are out of options… or are you?  You are definitely not.  Outsourcing is the thing today.  Outsource to those who have made understanding this landscape a priority so that you can continue to be the expert in your field.

Reach out to me Today to get an idea of the success of your site, the options that lie ahead and the partnerships to be made to get this done.

As I always say, “If your prospects can’t find you online, you don’t exist”.